Quick Answer: What Does 4ps Mean?

What is family development session?

A.

The Family Development Session intends to strengthen the capacities of Pantawid families, particularly the parents/grantees, to become more responsive to the health and education needs of the family and their children..

What does the 4 P’s mean in marketing?

The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. … The origin of the concept, also known as marketing mix, goes back to 1960 when McCarthy introduced it in his book Basic Marketing: A Managerial Approach.

What is the negative effect of 4ps?

The country’s anti-poverty Conditional Cash Transfer (CCT), also known as 4Ps, which provides poor families with regular cash dole-outs and even monthly rice allowance, may be a quick fix to poverty in the countryside but it has an adverse effect on rural productivity.

Which of the 4 Ps is most important?

Marketing has 4Ps too: Product, Place, Promotion and Price. The most important P (arguably) is Price. … All the Ps are needed to ensure successful marketing but it’s worth thinking about how important each one is.

What are the 4 P’s and 4 C’s of marketing?

For many years, aspiring marketers were drilled in the Four Ps of marketing: Product, Price, Place and Promotion. However, in recent years, marketing gurus have replaced this old mantra with a new one, the Four Cs: Customer, Cost, Convenience and Communication.

How do conditional cash transfer programs work?

Conditional cash transfer (CCT) programs aim to reduce poverty by making welfare programs conditional upon the receivers’ actions. The government (or a charity) only transfers the money to persons who meet certain criteria. … Conditional cash transfers could help reduce feminization of poverty.

When did 4ps start?

The 4Ps began as a pilot program of the Department of Social Welfare and Development (DSWD) in 2007 (Fernandez and Olfindo, 2011) and was launched as a full-scale cash transfer program in February 2008, covering 330 000 beneficiaries in Set 1.

What is CCT 4ps?

The conditional cash transfer (CCT) program locally known as Pantawid Pamilya Pilipino Program, or 4Ps, is a government program that provides conditional cash grants to the poorest of the poor in the Philippines.

How marketing uses 4ps?

4Ps in Action: Marketing Strategy TemplateDefine your audience. If you have already established a customer, describe the people that buy your product. … Describe your product and benefits. … Choose the right price. … Promotion and sales.

Who are qualified for 4ps?

The Pantawid Pamilyang Pilipino Program (4Ps) A regular revalidation of beneficiaries will be done every three years. Eligible beneficiaries are farmers, fisherfolks, homeless families, indigenous peoples, those in the informal sector, those in geographically isolated areas and those in areas with no electricity.

How much is the 4ps program?

Household beneficiaries under the Pantawid Pamilyang Pilipino Program (4Ps), also known as the conditional cash transfer, will receive P3,650 to P6,650 per month for two months, depending on the prescribed emergency subsidy per region.

What is the law of 4ps?

4Ps is a national poverty reduction program that provides conditional cash transfer to poor households for a maximum of 7 years “to improve the health, nutrition, and education aspect of their lives.” …

Is Pantawid Pamilyang Pilipino program effective?

The healthcare and education impacts of the Pantawid Pamilyang Pilipino Programme. Cash transfers represent a foundational approach to social protection. … However, there is evidence that in certain contexts, targeted conditional cash transfer programmes can be more effective at achieving an impact.

Are the 4ps of marketing still relevant?

The 4 Ps are still relevant. However, with the addition of all of these new channels and the increase in competition, they’re no longer enough. They should form the core of your campaign planning, but you need to look at what else you can do.

What is the purpose of 4ps?

The Pantawid Pamilyang Pilipino Program (4Ps) is a human development measure of the national government that provides conditional cash grants to the poorest of the poor, to improve the health, nutrition, and the education of children aged 0-18.

Who is the founder of 4ps?

Jerome McCarthyJerome McCarthy (McCarthy, J. 1960), was the first person to suggest the four P’s of marketing – price, promotion, product and place (distribution) – which constitute the most common variables used in constructing a marketing mix.

What is UCT in DSWD?

The Unconditional Cash Transfer Program (UCT) is the biggest tax reform mitigation program under the TRAIN Law. It seeks to provide cash grants to poor households and individuals who may not benefit from the lower income tax rates but may be adversely affected by rising prices.