Question: What Are The Five Functions Of Mass Media?

What is the role of media?

Advances in communication, largely through the internet, have improved community access to information.

Therefore the media play an important role in society as a source of information, but also as a “watchdog” or scrutiniser.

However, the media is free to select the stories they consider important or interesting..

What is the first mass media?

Gutenburg printing press was the first form of mass media in 1450; spread news faster than anything before it’s time and introduced printing of not only newspapers but books as well. Telegraph was created by Samuel Morse and was the first means of electronic communication.

What are the advantages and disadvantages of mass media?

Advantages and disadvantages of mass mediaIt educates people. … People get the latest news in a very short time. … People get to bring out their hidden talents. … Children’s knowledge increases. … Radio is convenient as people do get short news and with a mobile phone one can access it.Great in promoting mass consumer products.More items…•

What is the main role of mass media?

They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media plays a very important role in organizing public opinion. … Mass media denotes a section of the media specifically designed to reach a large audience.

What is mass media and its functions?

And some forms of technology used to disseminate messages is the mass media. … Mass media are the means of public communication reaching to the large, scattered, heterogeneous and anonymous audience at the same time. Mass media have been proved a boon to human society.

Why do we need mass media?

(i) We need mass media to facilitate free flow of information to all strata of the society. Editorials, various columns and supplements are essential parts of newspapers. (ii) Readers are also ensured of a platform to voice their opinions. Newspapers can help in making the democracy stronger.

What are the 4 functions of mass media?

The four functions of mass communications are: surveillance, correlation, cultural transmission and entertainment. In many ways, the four functions of mass communication are still relevant and transferable to contemporary media.

What are the five functions of media?

The Media and its FunctionInformation.Education. Media provides education and information. … Entertainment. The other important function of media is the entertainment. … Persuasion. It is another function of mass media. … Surveillance. Surveillance denotes observation. … Interpretation. … Linkage. … Socialization.

What are the 5 types of mass media?

Types of mass media: Newspaper, radio, magazines, the Internet, and television. Influence of mass media: Mass media has influenced public opinion, education, popular culture, and the depiction of society.

What are the three functions of media?

Lasswell in 1948 listed three key media functions: a surveillance function, a consensus (or correlation) function, and a socialization (or transmission) function.